AR is blooming in a world full of technology. It was just a small experiment that was an absolute success. This gave hope to many imaginative stories and creativities. It has now become a trend. People use augmented reality as if it’s just a usual thing without even realising how this technology started its journey.
This technology inculcates virtual objects onto the real world. It overlays the virtual object and gives a picture of reality. Many users are unaware that they use augmented reality in their daily lives, especially the youngsters, phone addicts, and social media birds. They use Snapchat, Instagram filters regularly. It doesn’t even strike them what the reality is and how this technology is helping them establish that cute look.
It is none other than a fun technology that is helping small to big businesses. With the aid of advanced AR technologies, the information about the environment or the real world of the users become so immersive and digitally influential.
When humans started inventing machines, it was a known fact that robotics and artificial intelligence will change the way we perceive things. If we combine both machines and humans, then it will result in massive productivity with strengthful technologies. It has opened the opportunity for human interface with the physical and digital worlds. A bridge was developed after understanding this gap. It is now known as augmented reality technology.
This technology is becoming increasingly congenial to everyday consumers through smartphones, tablets, and wearable smart devices. It enables a personalised shopping experience with many e-commerce websites promoting AR. It not only engages the customer but also keeps healthy interactions resulting in positive sales.
With the increasing demands of new technologies, it would be the first one to win hearts. It is considered a virtual aid for product selection. Among the many uses, the first one is e-commerce websites.
How is Augmented Reality helping consumers?
The ability to project data, enabled by this technology on the dashboards and windshields of automobiles. Warning the driver about the future danger and layers like location, restaurants, wind speed add icing on the cake. If this essential data is, manifested on the dashboard of an automobile, it will add an exclusive driving experience.
Consumers are surrounded by thousands of apps. Most of them are e-commerce websites and social media apps. While we are familiar with the face filters offered by Instagram and Snapchat, some companies are also introducing augmented reality in their e-commerce websites.
For instance, IKEA already provides the opportunity to visualise the product at home. The size, shape, colour, and location, can be decided on smartphones and tablets. It has not only made the process easy but also increased the sale. The sale increased due to fewer returns and better satisfaction.
Similarly, companies are getting aware of the market and the demand. They are also looking forward to the AR experiences. It will be a game-changer as consumers will now be able to interact with the product. Any industry can acquire such technology.
How can companies acquire this technology?
Companies all around the world compete for great recognition and valued profits. Along with that, consumers demand satisfaction and happy experiences. The best way to achieve those milestones is AR technology. Companies should hop on this trend and avail its benefits.
Major changes in the market are brought about by major technologies, such as AR. But how can companies acquire such a complex technology? Well, the answer is simple. There is one platform that offers effortless app creation. It doesn’t demand any code, dependencies, and any other specific processes, that is required to create an app. That platform is PlugXR. PlugXR, an immersive experience creation platform, helps business owners, individuals and even marketers to develop experiences and apps. They can publish the apps on the AppStore orPlay Store. It will bring revolution in the field of technology as there is no requirement for a technical team.
What are the benefits of AR for consumers?
A consumer seeks satisfaction. It is a mandatory factor to give an excellent customer experience to a consumer. While we talk a lot about satisfaction, it is essential to find ways to attain it. Many customers come back from online shopping because they couldn’t achieve great products. They were promised a good product but due to lack of services led to a poor experience. The product they ordered wasn’t a bit closer to what came to them.
The situation and the trend demand higher interactivity. Consumers can now switch to this technology that offers overlay features of virtual objects in the real world. This technology has helped consumers place their favourite products from the website to their homes. It means that they viewed a product online, and with the help of AR, they were able to see how that product was looking at their place.
What industries can switch to augmented reality platforms?
If a technical company wants to switch their business process through augmented reality, it is important to grow digitally. Consumers now check the company’s validity online before making any purchase. Hence it becomes crucial to have a digital platform. Be it a school, a fashion boutique, or a hospital, the industries would require a digital platform.
Various industries have a digital presence, but is it enough? The answer will be no. Companies strive for consumers and try harder every single time. They invest money, power, resources to attract consumers. However, small industries lack excessive money and resources. But, AR as a technology is so affordable that any business can acquire it and cherish it for life-long. However, the selection of the platform should be made wisely. In our suggestion, PlugXR is the most effective and influential platform for the development of AR apps and experiences. Check out the website to get the details: www.plugxr.com .
