Eternals
Urban Decay Eternals Marvel Studios Eyeshadow PaletteUrban Decay Eternals Marvel Studios Eyeshadow Palette ($65.00 for 0.45 oz.) is a new, limited edition eyeshadow palette for the holiday season that included seven (mostly) matte shades complemented by eight shimmery shades. I found the quality to be all over the place, but oddly, the mattes were harder to blend out; sometimes Urban Decay’s matte eyeshadows are powdery, but they tend to blend out fine, so it was unexpected. The shimmers tended to be drier or sheerer and would be more usable for someone who always uses their shimmer eyeshadows wet.
In a way, it’s exactly what I feel like I’ve come to expect from Urban Decay’s eyeshadow palettes these days but that’s still a little tough to accept at times.
Cosmic Blast
Cosmic Blast is a bright beige with warmer, yellowy undertones and a metallic finish. It had mostly opaque color coverage paired with a moderately dense, slightly stiffer texture. It stayed on nicely for seven and a half hours before fading visibly.
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
- LORAC Quartz (LE, $19.00) is more shimmery (95% similar).
- NABLA Cosmetics Lucid Dream (PiP, ) is more shimmery (95% similar).
- NARS Vinyl (LE, $25.00) is warmer (90% similar).
- Becca Chardonnay (LE, ) is more shimmery, darker, warmer (90% similar).
- Makeup Geek Artemis (LE, $6.00) is more shimmery, warmer (90% similar).
- Urban Decay Disco Diva (LE, $19.00) is darker, warmer (90% similar).
- Lethal Cosmetics Serene (P, $6.00) is warmer (90% similar).
- Sydney Grace Shooting Star (P, $6.00) is warmer (90% similar).
- NARS Newbury Street (DC, $25.00) is more shimmery, darker, warmer (85% similar).
- ColourPop Squeezed (PiP, $4.50) is darker, warmer (85% similar).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Talc, Diisostearyl Malate, Dimethicone, Calcium Sodium Borosilicate, Zinc Stearate, Silica, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tin Oxide, Alumina, Tetrasodium Edta, Aqua / Water / Eau, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Polyethylene Terephthalate, Polylactic Acid. [+/- (Shades May Contain / Couleurs Peuvent Contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77742 / Manganese Violet, CI 77510 / Ferric Ammonium Ferrocyanide, CI 77163 / Bismuth Oxychloride, CI 75470 / Carmine, CI 77510 / Ferric Ferrocyanide, CI 19140 / Yellow 5 Lake, CI 77007 / Ultramarines, CI 77288 / Chromium Oxide Greens, CI 42090 / Blue 1 Lake]
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
Family is Eternal
Family is Eternal is a light, pinky-coral base with lighter gold shimmer throughout. The texture was firmer in the pan, not so much dense as it was drier. It had mostly opaque color payoff that applied fairly evenly to bare skin but had light fallout during application. This shade lasted decently for seven and a half hours fading a bit.
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
- Urban Decay Bang Bang (PiP, $19.00) is less shimmery (95% similar).
- Tarte Sway (LE, ) is more shimmery, darker (90% similar).
- Milani Lust and Luminous (PiP, $5.99) is lighter, warmer (90% similar).
- Fenty Beauty Bellini Baby (PiP, ) is lighter, brighter (90% similar).
- Too Faced Pound Cake (LE, $16.00) is less shimmery, lighter, warmer (85% similar).
- ColourPop Bading (LE, $4.50) is less shimmery, lighter, warmer (85% similar).
- BH Cosmetics Carli Bybel Deluxe Edition #6 (LE, ) is lighter, warmer (85% similar).
- Charlotte Tilbury Star Aura (Enhance) (LE, ) is less shimmery, darker, warmer (85% similar).
- Terra Moons Sun Sign (P, $13.00) is more shimmery, lighter, warmer (80% similar).
- ColourPop Outie (LE, $4.50) is more shimmery, darker, warmer (80% similar).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Talc, Diisostearyl Malate, Dimethicone, Calcium Sodium Borosilicate, Zinc Stearate, Silica, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tin Oxide, Alumina, Tetrasodium Edta, Aqua / Water / Eau, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Polyethylene Terephthalate, Polylactic Acid. [+/- (Shades May Contain / Couleurs Peuvent Contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77742 / Manganese Violet, CI 77510 / Ferric Ammonium Ferrocyanide, CI 77163 / Bismuth Oxychloride, CI 75470 / Carmine, CI 77510 / Ferric Ferrocyanide, CI 19140 / Yellow 5 Lake, CI 77007 / Ultramarines, CI 77288 / Chromium Oxide Greens, CI 42090 / Blue 1 Lake]
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
Immortal Warrior
Immortal Warrior is a light gold with moderate, warm undertones and a sparkling finish. The texture felt drier and stiffer to the touch, which made it harder to pick up product evenly with a brush and led to fallout during application. It had semi-opaque pigmentation that was best applied with a fingertip or a dampened brush. It wore well for seven hours before fading noticeably.
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
- Charlotte Tilbury Super Blue #1 (LE, ) is warmer (95% similar).
- Anastasia Inspire (LE, $12.00) is more shimmery, warmer (95% similar).
- ColourPop Fullmoon (LE, $4.50) is less shimmery (95% similar).
- Dose of Colors Suz (LE, ) is more shimmery, warmer (90% similar).
- Tarte Moonlit (LE, ) is more shimmery, warmer (90% similar).
- Pat McGrath Galactic Gold (LE, $25.00) is more shimmery, warmer (90% similar).
- Bad Habit Daphne (PiP, ) is more shimmery, warmer (90% similar).
- Laura Mercier Lumineuse (LE, ) is more shimmery, darker, warmer (90% similar).
- Chanel Gemme Doree (844) (P, $36.00) is more shimmery, warmer (90% similar).
- Melt Cosmetics Poppin’ Bottles (LE, ) is more shimmery, warmer (90% similar).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Talc, Diisostearyl Malate, Dimethicone, Calcium Sodium Borosilicate, Zinc Stearate, Silica, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tin Oxide, Alumina, Tetrasodium Edta, Aqua / Water / Eau, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Polyethylene Terephthalate, Polylactic Acid. [+/- (Shades May Contain / Couleurs Peuvent Contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77742 / Manganese Violet, CI 77510 / Ferric Ammonium Ferrocyanide, CI 77163 / Bismuth Oxychloride, CI 75470 / Carmine, CI 77510 / Ferric Ferrocyanide, CI 19140 / Yellow 5 Lake, CI 77007 / Ultramarines, CI 77288 / Chromium Oxide Greens, CI 42090 / Blue 1 Lake]
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
Strength
Strength is a light, bright copper with strong, warm undertones and a metallic sheen. It was richly pigmented with a smooth, almost cream-like texture that was dense enough to hold all that sparkle and prevent fallout during application. It stayed on well for eight hours before fading visibly.
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
- MAC Objet d’Art (P, $20.00) is less shimmery, cooler (95% similar).
- NABLA Cosmetics Creation Crown (PiP, ) is less shimmery, darker (95% similar).
- Pat McGrath Bronze Solaris 005 (PiP, $25.00) is cooler (95% similar).
- Natasha Denona Blaze (263K) (LE, ) is cooler (95% similar).
- Natasha Denona Luster (375M) (PiP, $29.00) is less shimmery, lighter (90% similar).
- ColourPop Heart 2 Heart (PiP, $4.50) is less shimmery, cooler (90% similar).
- Huda Beauty Toffee Brown #8 (PiP, ) is lighter, cooler (90% similar).
- Natasha Denona Aubade (P, $25.00) is darker (90% similar).
- Anastasia Dragon (LE, $12.00) is less shimmery, lighter, cooler (90% similar).
- Huda Beauty Chameleon #9 (LE, ) is darker (90% similar).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Talc, Diisostearyl Malate, Dimethicone, Calcium Sodium Borosilicate, Zinc Stearate, Silica, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tin Oxide, Alumina, Tetrasodium Edta, Aqua / Water / Eau, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Polyethylene Terephthalate, Polylactic Acid. [+/- (Shades May Contain / Couleurs Peuvent Contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77742 / Manganese Violet, CI 77510 / Ferric Ammonium Ferrocyanide, CI 77163 / Bismuth Oxychloride, CI 75470 / Carmine, CI 77510 / Ferric Ferrocyanide, CI 19140 / Yellow 5 Lake, CI 77007 / Ultramarines, CI 77288 / Chromium Oxide Greens, CI 42090 / Blue 1 Lake]
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
In the Shadows
In the Shadows is a deep black with subtle, warm undertones and contrasting gold micro-sparkle over a matte finish. It had a stiffer, thinner texture that was really hard to blend out. I had to pat it into place and then pick up more product each time to continue applying the color to an area as it wouldn’t spread at all. The eyeshadow had opaque pigmentation and lasted well for seven hours and had moderate fallout over time.
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
- ColourPop Let It Rain (LE, $4.50) is less shimmery, cooler (90% similar).
- Marc Jacobs Beauty Dancin’ Shoes (PiP, ) is cooler (90% similar).
- NARS Uncensored Black (LE, $19.00) is cooler (85% similar).
- ColourPop Defiant (LE, $4.50) is less shimmery, lighter, cooler (85% similar).
- Charlotte Tilbury Super Nudes Date Eye (Smoke) (PiP, ) is lighter, cooler (80% similar).
- Chanel Mystere et Intensite #3 (PiP, ) is less shimmery, lighter, cooler (80% similar).
- LORAC Onyx (LE, $19.00) is less shimmery, lighter, cooler (80% similar).
- Tarte Grommet (P, $14.00) is lighter, cooler (80% similar).
- Too Faced Midnight Snack (LE, $16.00) is more shimmery, lighter, cooler (80% similar).
- KVD Beauty Onyx (LE, ) is lighter, cooler (80% similar).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Talc, Triethoxycaprylylsilane, Polyethylene, Silica, Diisostearyl Malate, Dimethicone, Octyldodecyl Stearoyl Stearate, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tetrasodium Edta, Aqua / Water / Eau, Tin Oxide, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Polyethylene Terephthalate, Polylactic Acid. [+/- (Shades May Contain / Couleurs Peuvent Contenir): CI 77491, CI 77492, CI 77499 / Iron Oxides, Mica, CI 77742 / Manganese Violet, CI 77007 / Ultramarines, CI 19140 / Yellow 5 Lake, CI 77891 / Titanium Dioxide, CI 75470 / Carmine, CI 77288 / Chromium Oxide Greens]
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
Devotion
Devotion is a light peachy-brown with warm, more orange undertones and a matte finish. The consistency was drier, thinner, and somewhat powdery, which made it more prone to applying unevenly to bare skin or over anything with tackiness/natural slip (e.g. oils on my skin). It had semi-opaque, buildable pigmentation that wore well for seven hours before fading noticeably.
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
- ColourPop Chai (LE, $4.50) is warmer (95% similar).
- Too Faced Spiked Cider (LE, $16.00) is warmer (95% similar).
- Milani Totally Fawn of You (PiP, $5.99) is lighter (95% similar).
- Urban Decay Beyond (LE, $19.00) is warmer (95% similar).
- ColourPop Pip (LE, $4.50) is cooler (95% similar).
- KKW Beauty Baby (PiP, ) is lighter (95% similar).
- Too Faced Desert Vibes (LE, $16.00) is warmer (95% similar).
- ColourPop Maple Syrup (LE, $4.50) is darker (90% similar).
- Too Faced Gingerbread Latte (LE, $16.00) is darker (90% similar).
- ColourPop Two Peas (PiP, $4.50) is darker (90% similar).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Talc, Triethoxycaprylylsilane, Polyethylene, Silica, Diisostearyl Malate, Dimethicone, Octyldodecyl Stearoyl Stearate, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tetrasodium Edta, Aqua / Water / Eau, Tin Oxide, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Polyethylene Terephthalate, Polylactic Acid. [+/- (Shades May Contain / Couleurs Peuvent Contenir): CI 77491, CI 77492, CI 77499 / Iron Oxides, Mica, CI 77742 / Manganese Violet, CI 77007 / Ultramarines, CI 19140 / Yellow 5 Lake, CI 77891 / Titanium Dioxide, CI 75470 / Carmine, CI 77288 / Chromium Oxide Greens]
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
Astrolabe
Astrolabe is a medium, warmer brown with flecks of gold sparkle over a matte finish. The sparkle resulted in some fallout but little impact on the lid as they didn’t bind with the matte base. The texture was soft, thin, and somewhat powdery. The eyeshadow had opaque pigmentation that stayed on well for seven and a half hours before fading visibly.
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
- Too Faced Coffee First (LE, $16.00) is less shimmery, lighter (95% similar).
- ColourPop Loca (PiP, $4.50) is less shimmery, cooler (95% similar).
- ColourPop Abu (LE, $4.50) is less shimmery, lighter (95% similar).
- Charlotte Tilbury Happy Glow (Smoke) (LE, ) is less shimmery, lighter (95% similar).
- Sephora Boots (PiP, ) is less shimmery, lighter (95% similar).
- Wet ‘n’ Wild My Glamour Squad #8 (PiP, ) is less shimmery, lighter (95% similar).
- ColourPop High Hopes (LE, $4.50) is less shimmery, lighter, warmer (90% similar).
- Urban Decay Elemental (LE, $19.00) is less shimmery, lighter, warmer (90% similar).
- Sephora Clay (LE, ) is less shimmery, lighter, warmer (90% similar).
- ColourPop Freckles (LE, $4.50) is less shimmery, lighter, warmer (90% similar).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Talc, Methyl Methacrylate Crosspolymer, Dimethicone, Diisostearyl Malate, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Silica, Polyethylene, Tin Oxide. [+/- (May Contain / Peut Contenir): CI 77491, CI 77492, CI 77499 / Iron Oxides, Mica, CI 77742 / Manganese Violet, CI 77891 / Titanium Dioxide]
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
Loyalty
Loyalty is a bright, light-medium orange with strong, warm undertones and a matte finish. The eyeshadow had rich color payoff paired with a soft, lightly powdery texture that was fairly blendable. It lasted well for seven and a half hours before fading a bit.
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
- Morphe Creamsicle (LE, ) is lighter (95% similar).
- ColourPop Sunkiss’d (PiP, $4.50) is more shimmery (95% similar).
- Huda Beauty Tiger #9 (LE, ) is cooler (95% similar).
- Sephora Tangerine (LE, ) is cooler (95% similar).
- Natasha Denona Firework (359CM) (LE, ) is cooler (95% similar).
- Viseart Curcumin (Dark Matte #7) (PiP, ) is more shimmery (95% similar).
- ColourPop Wild Soul (LE, $4.50) is lighter (95% similar).
- Melt Cosmetics Erode (PiP, ) is lighter, warmer (90% similar).
- ColourPop Koi (P, $4.50) is lighter (90% similar).
- KVD Beauty Gina (LE, ) is lighter (90% similar).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Talc, Triethoxycaprylylsilane, Polyethylene, Silica, Diisostearyl Malate, Dimethicone, Octyldodecyl Stearoyl Stearate, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tetrasodium Edta, Aqua / Water / Eau, Tin Oxide, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Polyethylene Terephthalate, Polylactic Acid. [+/- (Shades May Contain / Couleurs Peuvent Contenir): CI 77491, CI 77492, CI 77499 / Iron Oxides, Mica, CI 77742 / Manganese Violet, CI 77007 / Ultramarines, CI 19140 / Yellow 5 Lake, CI 77891 / Titanium Dioxide, CI 75470 / Carmine, CI 77288 / Chromium Oxide Greens]
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
Loyalty
LELimited Edition. $19.00.
Grain of Sand
Grain of Sand is a light, yellowy brown with strong, warm undertones and a matte finish. It had semi-opaque, buildable pigmentation that adhered evenly to bare skin and blended out well. The texture was soft, lightly powdery and thinner. It wore well for seven and a half hours before fading noticeably.
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
- Sephora Nylon (PiP, ) is cooler (95% similar).
- ColourPop Tuscan Fun (LE, $4.50) is lighter (90% similar).
- NABLA Cosmetics Deja Vu (PiP, ) is cooler (90% similar).
- Make Up For Ever M647 Speculoos (P, $17.00) is lighter, cooler (90% similar).
- Dose of Colors Necessary (LE, ) is lighter, cooler (90% similar).
- ColourPop The Taurus (P, $4.50) is lighter, cooler (90% similar).
- Natasha Denona Aria (PiP, ) is lighter, cooler (90% similar).
- Wet ‘n’ Wild Dragon Scales #1 (LE, ) is lighter, cooler (90% similar).
- Urban Decay Bucked (PiP, $19.00) is darker, cooler (90% similar).
- ColourPop Lil B (PiP, $4.50) is lighter, cooler (85% similar).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Talc, Triethoxycaprylylsilane, Polyethylene, Silica, Diisostearyl Malate, Dimethicone, Octyldodecyl Stearoyl Stearate, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tetrasodium Edta, Aqua / Water / Eau, Tin Oxide, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Polyethylene Terephthalate, Polylactic Acid. [+/- (Shades May Contain / Couleurs Peuvent Contenir): CI 77491, CI 77492, CI 77499 / Iron Oxides, Mica, CI 77742 / Manganese Violet, CI 77007 / Ultramarines, CI 19140 / Yellow 5 Lake, CI 77891 / Titanium Dioxide, CI 75470 / Carmine, CI 77288 / Chromium Oxide Greens]
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
Famous
Famous is a medium-dark brown with subtle, warm undertones and a matte finish. It had opaque color payoff paired with a thinner, drier texture that was hard to blend out and took more effort than most of the brand’s neutral mattes to blend out. It stayed on well for seven and a half hours before fading visibly.
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
- ColourPop Finesse (LE, $4.50) is cooler (95% similar).
- Viseart Ganache (PiP, ) is darker (95% similar).
- ColourPop Chocolate Drizzle (LE, $4.50) is cooler (95% similar).
- KKW Beauty Gemini (PiP, ) is warmer (95% similar).
- Anastasia 1988 (LE, $12.00) is darker (95% similar).
- Milani Umber the Sun (PiP, $5.99) is lighter (95% similar).
- Anastasia Parallel (LE, $12.00) is lighter (95% similar).
- Viseart Montaigne (Golden Hour) (PiP, ) is warmer (90% similar).
- Bad Habit Interstellar (PiP, ) is darker (90% similar).
- Sugarpill Double Shot (PiP, $13.00) is darker (90% similar).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Talc, Triethoxycaprylylsilane, Polyethylene, Silica, Diisostearyl Malate, Dimethicone, Octyldodecyl Stearoyl Stearate, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tetrasodium Edta, Aqua / Water / Eau, Tin Oxide, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Polyethylene Terephthalate, Polylactic Acid. [+/- (Shades May Contain / Couleurs Peuvent Contenir): CI 77491, CI 77492, CI 77499 / Iron Oxides, Mica, CI 77742 / Manganese Violet, CI 77007 / Ultramarines, CI 19140 / Yellow 5 Lake, CI 77891 / Titanium Dioxide, CI 75470 / Carmine, CI 77288 / Chromium Oxide Greens]
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
Famous
LELimited Edition. $19.00.
Merciful
Merciful is a medium grassy green with subtle, warm undertones and a frosted finish. It had semi-sheer to medium pigmentation, which only built up to higher coverage if applied with a dampened brush as the texture was firmer and drier. It lasted well for seven hours before fading a bit.
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
- ColourPop Up and Up (P, $4.50) is more shimmery, cooler (95% similar).
- ColourPop The Fish (LE, $6.00) is more shimmery, lighter (90% similar).
- Clionadh Tree Line (P, $6.00) is more shimmery, darker (90% similar).
- Urban Decay Jade (LE, $19.00) is more shimmery, warmer (90% similar).
- Sydney Grace Green Mango (P, $6.00) is more shimmery, cooler (90% similar).
- Huda Beauty Emerald #3 (LE, ) is more shimmery, cooler (90% similar).
- JD Glow Non Chalant (P, $7.50) is more shimmery (90% similar).
- ColourPop Haute (Fade Into Hue) (LE, $4.50) is more shimmery, lighter, warmer (85% similar).
- Give Me Glow Stoned (P, $7.00) is more shimmery, darker (85% similar).
- Pat McGrath VR Emerald (LE, $25.00) is more shimmery, darker (85% similar).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Talc, Diisostearyl Malate, Dimethicone, Calcium Sodium Borosilicate, Zinc Stearate, Silica, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tin Oxide, Alumina, Tetrasodium Edta, Aqua / Water / Eau, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Polyethylene Terephthalate, Polylactic Acid. [+/- (Shades May Contain / Couleurs Peuvent Contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77742 / Manganese Violet, CI 77510 / Ferric Ammonium Ferrocyanide, CI 77163 / Bismuth Oxychloride, CI 75470 / Carmine, CI 77510 / Ferric Ferrocyanide, CI 19140 / Yellow 5 Lake, CI 77007 / Ultramarines, CI 77288 / Chromium Oxide Greens, CI 42090 / Blue 1 Lake]
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
Genius
Genius is a lighter purple with neutral-to-cool undertones and a frosted finish. The texture was thinner, stiffer, and really only worked decently when used with a dampened brush. It had medium coverage that did not build up well and was more prone to fallout. It wore well for seven hours before fading noticeably.
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
- NARS Chile (P, $22.00) is more shimmery, lighter, warmer (90% similar).
- Urban Decay Baby I’m a Star (LE, $19.00) is more shimmery, darker, warmer (90% similar).
- NABLA Cosmetics Mirabilia (PiP, ) is more shimmery (90% similar).
- Tarte Unleashed (P, $22.00) is more shimmery, lighter, brighter (85% similar).
- Urban Decay Magnetic (PiP, $20.00) is more shimmery, darker, warmer (85% similar).
- NARS Argentina (P, $22.00) is more shimmery, darker (85% similar).
- Wet ‘n’ Wild Hasta La Costa Baby #3 (LE, ) is more shimmery, cooler (85% similar).
- Pat McGrath Synthetica (DC, $25.00) is more shimmery, darker, cooler (80% similar).
- Urban Decay The Artist (LE, $19.00) is darker, warmer (80% similar).
- Marc Jacobs Beauty Glamethyst (P, $28.00) is more shimmery, darker, warmer (80% similar).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Talc, Diisostearyl Malate, Dimethicone, Calcium Sodium Borosilicate, Zinc Stearate, Silica, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tin Oxide, Alumina, Tetrasodium Edta, Aqua / Water / Eau, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Polyethylene Terephthalate, Polylactic Acid. [+/- (Shades May Contain / Couleurs Peuvent Contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77742 / Manganese Violet, CI 77510 / Ferric Ammonium Ferrocyanide, CI 77163 / Bismuth Oxychloride, CI 75470 / Carmine, CI 77510 / Ferric Ferrocyanide, CI 19140 / Yellow 5 Lake, CI 77007 / Ultramarines, CI 77288 / Chromium Oxide Greens, CI 42090 / Blue 1 Lake]
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
Genius
LELimited Edition. $19.00.
Soaring
Soaring is a darker, cobalt blue with strong, cool undertones and a satin finish. It felt like a cream-powder formula, as it was very dense and stiff, but it had opaque color coverage. I found it a real challenge to pick up product evenly, and I had the best luck using smaller, very dense/stiff brushes and avoiding having to blend it much. It stayed on well for eight hours before fading visibly.
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
- KVD Beauty Nebula (DC, $21.00) is more shimmery (95% similar).
- MAC In the Shadows (P, $17.00) is more shimmery, darker (95% similar).
- Melt Cosmetics King Stud (PiP, ) is more shimmery, cooler (95% similar).
- Natasha Denona Tiger Lily (LE, $29.00) is warmer (95% similar).
- Viseart Neptune (GPV2 #19) (LE, ) is more shimmery (95% similar).
- Fenty Beauty Midnight Bolt (LE, ) is more shimmery, lighter, warmer (90% similar).
- Coloured Raine Blue Magic (DC, $6.99) is more shimmery, brighter (90% similar).
- Sephora Diving in Australia (DC, $10.00) is cooler (90% similar).
- Terra Moons Into the Ocean (P, $6.00) is more shimmery, darker, cooler (90% similar).
- Pat McGrath Blitz Blue (PiP, $25.00) is more shimmery, darker (90% similar).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Talc, Diisostearyl Malate, Dimethicone, Calcium Sodium Borosilicate, Zinc Stearate, Silica, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tin Oxide, Alumina, Tetrasodium Edta, Aqua / Water / Eau, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Polyethylene Terephthalate, Polylactic Acid. [+/- (Shades May Contain / Couleurs Peuvent Contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77742 / Manganese Violet, CI 77510 / Ferric Ammonium Ferrocyanide, CI 77163 / Bismuth Oxychloride, CI 75470 / Carmine, CI 77510 / Ferric Ferrocyanide, CI 19140 / Yellow 5 Lake, CI 77007 / Ultramarines, CI 77288 / Chromium Oxide Greens, CI 42090 / Blue 1 Lake]
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
Soaring
LELimited Edition. $19.00.
Protector
Protector has a darker, peachy base color with green-to-teal shifting pearl. It had mostly opaque, buildable pigmentation that adhered well to bare skin and blended out well, despite its thinner, more emollient texture. It lasted nicely for seven hours before fading a bit.
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
- NABLA Cosmetics Alchemy 2 (PiP, ) is cooler (95% similar).
- Bad Habit Transcend (PiP, ) is more shimmery, darker (90% similar).
- Urban Decay Golden Hour (LE, $19.00) is more shimmery, cooler (90% similar).
- Linda Hallberg Cosmetics Moonwake (PiP, ) is more shimmery, darker (90% similar).
- Sephora Unicorn Dust (361) (P, $9.00) is more shimmery, cooler (90% similar).
- MAC Princess Jasmine (LE, $17.00) is darker, cooler (90% similar).
- Melt Cosmetics Hopeless Romantix (PiP, ) is more shimmery, darker (90% similar).
- Pat McGrath VR Violet (PiP, $25.00) is more shimmery, darker (85% similar).
- Becca Ocean Jasper (LE, ) is more shimmery, darker (85% similar).
- Clionadh Blaze (P, $10.00) is more shimmery, warmer (80% similar).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Talc, Diisostearyl Malate, Dimethicone, Calcium Sodium Borosilicate, Zinc Stearate, Silica, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tin Oxide, Alumina, Tetrasodium Edta, Aqua / Water / Eau, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Polyethylene Terephthalate, Polylactic Acid. [+/- (Shades May Contain / Couleurs Peuvent Contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77742 / Manganese Violet, CI 77510 / Ferric Ammonium Ferrocyanide, CI 77163 / Bismuth Oxychloride, CI 75470 / Carmine, CI 77510 / Ferric Ferrocyanide, CI 19140 / Yellow 5 Lake, CI 77007 / Ultramarines, CI 77288 / Chromium Oxide Greens, CI 42090 / Blue 1 Lake]
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
Sonic Boom
Sonic Boom is a darker, reddish-copper matte base with flecks of gold micro-sparkle. The sparkles did not adhere to the lid, so they disappeared in my brush or resulted in fallout. The base had opaque color payoff, while the consistency was soft, somewhat powdery but blendable. It wore well for seven and a half hours before fading noticeably.
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like scent).
- Morphe Chestnut (PiP, ) is less shimmery, warmer (95% similar).
- Sydney Grace Southern Flame (LE, $5.00) is less shimmery, lighter, warmer (90% similar).
- MAC Louvre at First Sight (PiP, $17.00) is less shimmery, cooler (90% similar).
- Sydney Grace Gulf Coast (P, $5.00) is less shimmery, darker, warmer (90% similar).
- Too Faced Cinna-moan (LE, $16.00) is less shimmery, warmer (90% similar).
- Persona Passionate (PiP, ) is less shimmery, warmer (90% similar).
- Urban Decay Ready or Not (LE, $19.00) is darker (90% similar).
- LORAC Spice (LE, $19.00) is less shimmery, warmer (90% similar).
- Smashbox Guava (P, $22.00) is less shimmery, warmer (90% similar).
- Melt Cosmetics Break Up (PiP, ) is less shimmery, lighter, warmer (90% similar).
Formula Overview
$19.00/0.06 oz. – $316.67 Per Ounce
The formula is supposed to have “high-pigment” with “ultra-smooth color payoff with maximum blendability” while being long-wearing. The brand is confusing, as they claim “up to 12 hours.”
The majority of the shades I tested were pigmented–semi-opaque to opaque–with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn’t extra long-wearing in context.
In comparison to the last iteration of the brand’s eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren’t as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Talc, Ethylene/Acrylic Acid Copolymer, Lauroyl Lysine, Ethylhexyl Palmitate, Polyethylene, Alumina, Zinc Stearate, Caprylyl Glycol, Phenoxyethanol, Caprylic/Capric Triglyceride, Hexylene Glycol, Tetrasodium Edta, Silica, Aqua / Water / Eau, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Polyethylene Terephthalate, Polylactic Acid, Tin Oxide. [+/- (May Contain / Peut Contenir): CI 77891 / Titanium Dioxide, Mica, CI 77491 / Iron Oxides, CI 77742 / Manganese Violet, CI 75470 / Carmine, CI 19140 / Yellow 5 Lake, CI 42090 / Blue 1 Lake, CI 77007 / Ultramarines]. (D240211/2)
Disclaimer: Ingredient lists are as available by the brand (or retailer)
at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable
to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.
